Blog Post

IRMA announced, with a media blitz on 15th November, that they intend to send letters to 50 new individuals and companies demanding damages for losses they claim have been caused by these people making files available for download.

We don’t yet know the full details of this, but there are a few issues still outstanding from the last set of such letters, issued by IRMA last April.

A representative of DRI appeared on the Last Word on Today FM, to raise some issues not usually addressed by IRMA. Time was short, so we thought we’d expand a bit on our concerns, for the interested reader.

No Safe Harbour
Firstly, there is the manner in which the individuals’ shared folders on their hard drives were entered and scanned. This was done on IRMA’s behalf by a company called MediaSentry. MediaSentry is a US based company, which does not operate within the ‘safe-harbour’ scheme for Data Protection. This means it has not agreed to handle EU citizens’ data in accordance with the European Data Protection regulations.

Two European countries have now come out against this kind of search of users’ property.

In the Netherlands, in the case of FOR THE PROTECTION OF RIGHTS OF THE ENTERTAINMENT INDUSTRY IN THE NETHERLANDS (BREIN) et al v UPC NEDERLAND B.V., and ors the court found that the use of MediaSentry to scan users’ shared folders and process the results was not in accordance with the provisions of European Data Protection Acts. MediaSentry does not confine its scanning to copyrighted music files, but also scans personal files of the computer owner. They therefore found that the application to the court to force ISPs to identify their users could not be granted, as BREIN and the record labels it represents could not rely on evidence gathered unlawfully.

In France, the Commission Nationale de I’Informatique et Libertes (CNIL) spent October 24th announcing that it would not permit the automated monitoring of users of P2P file sharing systems.
The CNIL concluded such monitoring could lead to

“a massive collection of personal data” and allow “exhaustive and continuous surveillance” of P2P sites “beyond that which was necessary for the fight against piracy”

cf Steptoe & Johnson’s E-Commerce Law Week.

IRMA may have a stateable case to answer, therefore, that the way in which they obtained the identities of the individuals to whom they have written could preclude them from relying on that information in court.

When questioned about this yesterday by Matt Cooper on the Last Word, Dick Doyle of IRMA relied on the fact that they had persuaded a High Court judge to grant them an order, as proof of the legitimacy of their plans.

However, it is possible that this fact is not the strength it may seem. If IRMA were aware of these arguments (through their contacts with other record label representative groups or otherwise), and did not inform the court of them, they may have, in legal terminology, not come to the court with ‘clean hands’.

In particular, as the individuals were not represented in court (being unaware of the matter until they received their letters from IRMA) this privacy issue was not addressed before the court, by any legal argument from the parties. In such cases, there is a particularly heavy onus on the plaintiffs to give full and frank disclosure to the court of all the facts at their disposal.

Proportionality of Damages
The other issue not put to IRMA during their whirlwind tour of the media, was the question of the proportionality of the damages claimed to their losses. They have quoted an average settlement figure of €2,500 from their April wave of demanding letters.

In the courts in Ireland, you can only get compensation for losses you can prove you have sustained. To succeed in the court, IRMA would have to prove that their members – the record labels in Ireland – had lost, from the specific individual before the court, a specific sum. We’ll take the €2,500 figure as an example.

As it is only the record labels who are suing their clients here, we can’t simply take the retail price and divide it in, to find the number of claimed lost CD sales that this represents. They can’t claim for the portion of the money that goes to retailers. Or to the distributors, or manufacturers. They can only claim for the profit on each CD that they can prove was not sold as a direct result of a specific individual making files available for sharing.

To date all IRMA have produced by way of justification for their claims of losses, has been to claim a causal link between the rise in file sharing and the fall in profits. However the record industry is a complicated beast – CDs are now available online from abroad more cheaply than those in the shops. CDWOW, only one such retailer, now has 120,000 registered Irish users and is describing its sales as thriving. The record labels’ international representative body, IFPI, said in July that Top 10 album sales were up 14% last year, after a difficult five-year slump. This in the face of what the industry has admitted to be a continuing rise in file sharing. In addition, there are studies that suggest that the people who download the most music from P2P networks are the most likely to spend a higher proportion of their money buying music.

This is not to say that downloading in breach of copyright is legitimate behaviour. But it does call into question whether IRMA’s claimed losses can be laid at the door of file sharing. And therefore, whether they could legitimately attempt to recoup those losses by way of damages from the individuals they sue. The law is not intended to be used to make up for the failures of a business model in a changing environment.

Have IRMA or the record companies they represent actuarial assessments of loss – something which would be required by a conscientious court, before damages at a certain amount could be awarded? If they have, will they publish those tables so that the criteria they use to assess their losses are made public? This is a public campaign of information and education, as they describe it, after all.

Arbitrary Action
Protection of legal rights should not be done in a capricious manner. And yet IRMA, as they admitted on the Last Word, do not believe that it is lawful for the owner of an iPod or other MP3 player to copy music from their own CDs, bought and paid for, onto their own music machine, bought and paid for.

They say that this is a breach of copyright, and therefore – by their emotive language, used in campaigns this year and for many years before – theft.

However they also say they don’t intend to do anything to enforce their rights to prevent this just now. Why should action against uploaders be a vital priority – no matter who they are – when the larger threat, from their point of view, must be the fact that every MP3 player and iPod is an occasion for wholesale theft of IRMA’s claimed property? Or, conversely, why should owners of MP3 players have the threat of potential legal action hanging over them if they haven’t done anything wrong?

We didn’t get an answer to that one on air.

DRI are in favour of civil, legal and human rights being protected in a digital world. That must extend to the legal rights of copyright holders, as much as individuals. However, perceived breach of a legal right would not excuse responding breaches of the civil right to privacy.

Further, if IRMA’s belief that it is illegal to move your legitimately purchased CDs to your own music player is correct, we believe that the law must be changed